What is the role, function and importance of a website to your business?
TEN REASONS TO HAVE A COMPANY WEBSITE
1) Establish A Presence
The web is a global meeting point. If you want to be seen overnight by as many people as possible, this is the way to go!
2) Local Competition
If you want to survive you have to succeed and to succeed you have to face competition. What helps you survive is the edge that you have over your competitors. Web traffic is booming and on-line business activities are increasing at an ever-greater pace. According to Nielsen/NetRatings, online shopping in 13 e-commerce categories will rise to 43% during the end of this year. Your competitors are eyeing the web as much as you. Every second practically 7 web sites are launched. Do you still want to wait???
3) Think Global
Your competition in no longer a local business enterprise. It's the business in the next town, the next state and the next country. Use the Internet to be the competition rather than losing business to them.
4) Advertising and Publicity
Compared to other media, an Internet web site is relatively inexpensive to set up and maintain. Changes and additions are easily made. On the Internet your "ad" can be multiple pages full of sound, images and color and it's there around the clock. You can use Internet to market your company and your products like never before! Also once a visitor comes to your site, you have their exclusive attention, unlike in a newspaper or a magazine.
5) Saves money
Think of what it would cost to run a full page, full color ad in the local print media for 365 days a year. It's a service to your customers to allow them access to your information 24 hours a day. It's far easier and less expensive to update a web site than a brochure or flyer. If you point people to your web site for the information and best prices you'll have less need to update your brochures, flyers and advertisements and save money in the process. As the saying goes, "time is money". A web site saves you time by providing customers with information that would normally be explained in a time-consuming phone call.
6) Use it twenty-four hours
The Internet is a cost effective way to provide your customers with immediate access to your products and service information 365x7x24. No other media is so immediate and with so much potential for providing customer information.
In any other advertising media, you are limited by space restrictions. But on the net with a web site hosted by Nouvelle Technologies it can be as large or small as you like. A web site need not be static. You can make it dynamic by adding daily specials, sales changes and any other changing information, thus updating information to your customers.
The time is coming soon, and is already here in many minds, that if you don't have an Internet presence you are considered a second tier business. To be perceived as a progressive, cutting edge business you need a web presence. Remember; with image, perception is reality.
The main advantage of the web is the interactivity it offers. Feedback from customers is crucial to better one’s business. The problem is, most customers don't bother with positive feedback because you're only providing the service or product they paid for. Some customers are even hesitant to offer negative feedback that could be valuable to you because they dislike confrontation. On the Internet people are more inclined to offer feedback when you request it because they can do so from the privacy of their own home or business.
10) Specialized Marketing
Marketing to highly specialized groups in the real world means investing big bucks in marketing campaigns. The Internet has the largest groups of special interest users available anywhere, and marketing to them is much more cost effective than traditional campaigns.
Please explain what all is included in your Search Engine Optimization Initial Consultation Process.
Can I select one of your Search Engine Optimization plans without the Initial Consultation process/expense?